Examples for the creative approaches discussed in lecture 5

1. Before and After
St. Ives: Hands, Shoulders, Knees & Toes
>Instantly revive馬上回復生機

2. FUDing
fuding通常會用幽默/誇張手法去演繹
Moustaches Make A Difference
>This month, help us support prostate cancer 前列腺癌research by growing a moustache.
>If you can’t get grow one, get one at mosmakeadifference.com, and encourage your friends to donate
http://adsoftheworld.com/taxonomy/brand/moustaches_make_a_difference
Stalin史達林(蘇聯政治獨裁者)
共產黨→征服者/勝利者

Mr. Kesuke Miyagi宮城健介(空手道師傅)
老人→老師傅

Super Mario
勇敢男人→英雄

3. Wit機智 ( not humor)
>In some situations, even the slightest spelling mistake can lead to catastrophic consequences.
串錯字引發災難性結果
>In those situations, it’s good to have a friend’s help; especially if this friend is an expert in the field of foreign languages.
Smile
答案選擇:一排牙齒,恩考,一隻牙,乳頭
如果答錯左,我諗個女仔應該會一世都唔理你:p

Meeting
答案選擇:年度報告,肛門報告,動物報告,環齒形報告
如果答錯問題,我諗你去見e份工都幾難比佢地請你:p

4. Knock the competitor
now串i-cable又貴又少頻道睇
i-cable反串now冇世界珊睇


5. Provocation
Peter MacCallum Cancer Centre: Break
Slogan: ‘Take a break from the sun.’
挑釁d人想有皮膚癌就去曬多d太陽啦!

6. Intrigue詭計,有情節的
Smart: Pollution
>smart, the less polluting car of the world, from just 7.990€”
因為架車係環保汽車,排放污染物比較少,帶來綠色生活

7. Gimmicks
2010年11月13日搭巴士的時候,
上左車一望,成架車都貼滿色彩繽紛既貼紙,
貼紙係promote活學教育e間補習社..
連我呀媽都話「幾靚喎」
當家長搭巴士見到e間補習社咁有心思,
都會考慮會唔幫佢地既仔女去報e間報習社:)

Explain the approach of my Hot Can video
Intrigue
The background photos are :
-located different country
-in morning/ at afternoon/ at night
→anywhere

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