WWF ad.

Advertising Agency: Everest Brand Solutions, Gurgaon, India
National Creative Director: N Padmakumar
Creative Directors: Satish Kirodian, Sumant Bhattacharya
Art Directors: Satish Kirodian, Hasnain Waris
Visualizer: Mitesh Sajwan
Copywriter: Sumant Bhattacharya
Illustrators: Avinash Mahadik, Surender

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文字全都倒轉顯示。要人反轉閱讀。

標題寫著:汙染的河水害死的人如同核彈的威力一般(Polluted river water kills as many people as a nuclear explosion)

要人明白到water pollution的嚴重性。

簡單的一張平面廣告,卻令人留下深刻印象。

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