Here are the contents covered today:
– Understanding the copy brief.
– Basic detail/Overview/Background/Target Audience/Core Message/USP/Creative direction/Persuasive body copy.
Here are the keywords which you should remember:
Discussion/analysis/sharing/RVJ/creative strategy/copy based/target audience/core message/headline/subhead/body copy/jargon/compelling/reassurance/push/incentive/A.I.D.A./A.I.R./USP/benefit/“So What?”/break rules
…and here are the ad examples for reference to the copy brief: