Sometime being BIG wasn’t the only way to catch attention!
Absolutely, that’s why we have to think different. Think opposite.This is a good insight for my group too when they thinking all too common approach and media. Can we alter the size/shape/format/orientation to make it work? How about sending tiny little books? or huge one as super structure on the street? A very long blood vessel? a soft chess (resembling Dali’s watch)? melted candy? … The list will go on, thanks DD.
small works ===> big power
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